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Podcast: How to Build Enduring Brands in Today’s Nutraceuticals Market

Sheldon Baker offers advice on using new and traditional media tools to meet key performance indicators.

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By: Sean Moloughney

Editor, Nutraceuticals World
Podcast: How to Build Enduring Brands in Today’s Nutraceuticals Market

Brand development and sound marketing strategies are essential components to success in a competitive landscape like the nutritional products marketplace.

Sheldon Baker, senior member of Baker Dillon Group, LLC, has more than 30 years of brand marketing and management experience in the nutraceutical industry.

In this podcast, he discussed the hallmarks of a successful branding strategy, pitfalls to avoid, tips and advice for leveraging new media like video and social media, as well as creating content that connects, building brand partnerships with influencers, celebrity endorsement and outsourcing marketing tasks.

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